The brand's visual identity pays homage to Italy's rich equestrian heritage, drawing inspiration from the vibrant Palio di Siena horse race. Bold stripes, reminiscent of the racecourse, traverse the brand's materials, while the carefully chosen color palette evokes the warm, earthy tones of Siena itself. Typography and other design elements are meticulously crafted to imbue the brand with a sense of tradition, history, and timeless elegance.